You know it's going to be wonderful. Or terrible. Or just dull.
Yes, I'm talking about the Super Bowl. But I'm also talking about BlackBerry's new ad for its Z10 smartphone that will debut during Sunday's game.
BlackBerry doesn't have a florid history with respect to advertising. Can you even remember one BlackBerry ad that moved you to anything other than obliviousness?
This time, though, it's going to be different. Perhaps.
It was … Read more