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General Motors asked Facebook if it was possible to run "bigger, higher-impact ad units," or full-page ads, versus the more subtle ads Facebook features, according to AdAge. Currently, companies can advertise through sponsored posts or small ads on the right side of pages.

Facebook, which traditionally opts for the user experience over advertising dollars, said no to the automaker, according to the report.

Publicly, GM has said that its Facebook advertising wasn't successful, while Facebook has said that GM ran a weak campaign. … Read more

Apple's iPhone is, by far, the most dominant device in the mobile ad market, according to new data from Millennial Media's Mobile Mix report.

The iPhone accounted for 15 percent of all mobile phone impressions hitting Millennial Media's ad network during the first quarter. RIM's BlackBerry Curve and Motorola's Droid Razr trailed far behind with 4.4 percent and 4 percent of all impressions, respectively. The Samsung Droid Charge and the BlackBerry Torch rounded out the top five with 3.4 percent and 2.9 percent, respectively.

Millennial Media's data is taken from the … Read more

Facebook plans to open its first Middle East office in Dubai next week, according to the Associated Press. This United Arab Emirates city is considered the Silicon Valley of the region and so it makes sense that the social network would put its Persian Gulf hub here.

With 80 percent of users outside the U.S. and Canada and more than 70 languages being used on the social network, Facebook has a massive global presence. Besides several offices throughout the U.S., the company also has 18 international offices, from Auckland to Hyderabad to Tokyo. Its international headquarters are in … Read more

With mobile as Facebook's financial Achilles heel, the company continues to drum up hype around its forthcoming App Center for mobile apps. The company announced today that it is making it easier for developers to place their apps on Facebook and is also helping users install apps via a mobile device or computer.

"Facebook sends over 160 million people to mobile apps each month through news feed and timeline," Facebook software engineer Brent Goldman wrote in a blog post today. "Soon, with the App Center, it will be easier than ever to drive mobile app installs … Read more

BOSTON -- Discovery Communications CEO David Zaslav warned Dish Network that it's playing with fire when it comes to a new commercial hopping DVR technology.

During a panel here at the National Cable and Telecommunications Association's annual tradeshow, Zaslav told CNN's Erin Burnett that the new feature Dish Network introduced recently on its Hopper DVR, which skips advertising during shows that are recorded from broadcast TV, could disrupt the industry in a negative way. He said the model is unsustainable since program owners need the advertising revenue to help cover the cost of their shows.

Dish co-founder … Read more

For those who have $600,000 lying around, there's reportedly a new way to spend it. Amazon is said to be courting advertising agencies to buy ad placements on the Kindle Fire's welcome screen, according to Ad Age.

The $600,000 would reportedly get advertisers a two-month run-time and cover both the front-page ad and inventory from Amazon's "Special Offers," according to Ad Age. If agencies were willing to spend $1 million, they could get even more ad inventory and be part of "Amazon's public-relations push." Currently, the device costs $199.

A … Read more

Amid all of the controversy surrounding General Motors' decision to take its ads off of Facebook, one would think that, at some point, some good news would come the social network's way. If that's happening, it isn't today.

A U.K.-based digital-marketing agency, Greenlight, today released the results of a survey (PDF) it conducted with 500 people related to the value they find in Facebook advertising. According to the firm, 44 percent of respondents said that they "never" click on an advertisement or sponsored listing in the social network. Another 31 percent of respondents … Read more

How is Facebook ever going to justify the $100 billion valuation that the public market is about to put on it? By making lots of money, of course. And where is it going to get that money? It's going to steal it from Google.

Or at least it will try. While Facebook is a social network and Google a search engine, both companies make money from advertising, and they're both battling for the same advertising dollars, for mindshare of the same users to view the ads, and ultimately for ownership and control of the same … Read more

File this one under statements of the obvious -- though it's one that may ultimately keep Facebook and its investors awake at night.

In the wake of General Motors' decision to dump its paid Facebook ads, the product leader of Google's European display-ad business virtually thumbed his nose at Facebook -- a company that could soon be valued at more than $100 billion thanks to an IPO premised on the strength of its advertising business:

Seriously folks, did you really expect consumers to be in transactional mindsets on Facebook?

Of course, there'… Read more