Aurasma brings static objects and images to life (podcast)
Imagine aiming a smartphone or a tablet at a cereal box and, instead of seeing the static image printed on the box, you see an animated feature appear as if it's playing on the front of the box. The same technology could be used to turn a picture in a printed newspaper into a video or--if pointed toward a product--it could launch a game featuring animated characters interacting with that product.
That's the aim of a new technology being introduced by Autonomy, the London-based company best known for its enterprise software.
Aurasma, which is a core technology designed … Read more