Lots of large system and software vendors, even (or perhaps especially) those who have traditionally focused largely on enterprise sales, talk loudly and often about the midmarket these days.
Or they use terms like "SMB" (small and medium business) or "SME" (small and medium enterprise)--categories that aren't really the same thing but nonetheless often get used more or less interchangeably to denote companies with about 100 to 1,000 employees.
The reason for the interest is pretty simple. There are far more smaller businesses than there are larger ones--especially in developing economies. Midmarket IT … Read more