If it seems like many people you know would like to own a hybrid car, J.D. Power and Associates has the data to back up your hunch.
The auto market research firm on Tuesday released results of a survey that found a very high interest in hybrid-electric vehicles--even after the substantial price premium was revealed.
The company performed surveys with consumers before and after telling them of an average $5,000 price difference between hybrids and non-hybrids.
The study found that 72 percent of consumers are "definitely/probably" interested in having hybrid-electric technology for their next vehicle. … Read more