Desktop software

Dell, Acer, Intel, and others together are, in effect, creating a muddle of light laptop categories as part of a not-so-well-orchestrated marketing strategy, according to an analyst. This is expected to become particularly acute when a deluge of new Windows 7 laptops hit the market this week.

Acer offered a graphic example of this recently when it introduced a small, inexpensive Windows 7 notebook--the Aspire Timeline AS1810T--that, from all outward appearances, looks like a Netbook. But it isn't--at least as defined by Intel. It's a new category of laptop called an ultrathin.

"There's a lot of confusion that Intel has created and they haven't really segmented the market that well," according to Bob O'Donnell, an IDC Research vice president.

And it gets more complicated. The inexpensive ultrathin is, in turn, competing now with the expensive luxury laptops, like the Dell Adamo, according to O'Donnell. "Ironically, what's actually happening we think is that the (ultrathin) is actually killing the high-end ultraportable," O'Donnell said.

Here's the problem: any given Windows 7 laptop with an 11.6- or 12-inch screen could be a Netbook, an ultrathin, or a high-end ultraportable, each with distinctly different price-performance characteristics not readily apparent to consumers.

"There's too many overlapping products," according to O'Donnell. Intel tried to prevent this from happening by declaring that any laptop with a screen larger than 10 inches diagonally is not a Netbook. That policy is fine in theory but does not carry over to the real world of head-butting competition among PC makers where even the subtlest production differentiation can mean a leg up on the competition.

Intel says look at performance and price. "Which offers the best performance overall? That's important," said Intel spokesman Bill Calder. "Pricing is a factor too. While some ultrathin laptops including 11.6 and higher are very affordable, none are in the $249 to $399 range that typically defines a Netbook," Calder said.

Some consumers might say it's not a big deal. But… Read more

ORLANDO, Fla.--Cloud computing? It's got its place, but apparently not one very close to the heart of Hewlett-Packard Chief Executive Mark Hurd today.

At the Gartner Symposium here, Hurd said cloud computing has promise but that he and customers he speaks to are leery of moving important applications to another company's infrastructure outside the company's own firewall.

"I think it's a very attractive model, but there will be challenges," Hurd said. "At the end of the day, if you tell a CEO, 'Put our e-mail in the cloud,' a certain amount of … Read more

ORLANDO, Fla.--Gartner offers a Justification Toolkit to argue the financial merits of attending the Gartner Symposium, but a show perk might carry more personal appeal: each attendee gets a free copy of Windows 7 Ultimate, packaged with a slab of chocolate.

Well, maybe not free exactly.

It costs $3,695 to attend the show. And as one wag commented, "The chocolate's the better part. You'll get fewer headaches."

Perhaps stung by the contrast between its Windows Vista's tarnished reputation and its flashy "The Wow Starts Now" promotional campaign, Microsoft is sticking to … Read more

Best Buy is locked and loaded for the Windows 7 launch.

And I don't use the phrase "locked and loaded" figuratively. "Locked" in that all the new Windows 7 machines are locked down behind cages. And "loaded" in that all the cages are full. (See photos.)

I visited a Best Buy Friday night in Southern California where the cages were loaded exclusively with new models preloaded with Windows 7. And I learned a few odd tidbits from a stoked salesperson who had definitely been drinking the Windows-7-is-totally-awesome Kool-Aid. Let me add that the information was conveyed to me at one store in Southern California and may not necessarily apply to all stores nationwide. … Read more

The upcoming version 3.6 of Firefox will be able to tell if you're listing to starboard--and pass that information along to applications running in the browser.

That's because the browser will be able to detect the orientation of laptops and mobile devices equipped with accelerometers that can tell which way is down. The reason for the work: Web applications running in the browser will be able to use the information, useful for labyrinth-type games with virtual marbles rolling around boards, and any number of other gaming situations.

Mozilla evangelist Christopher Blizzard announced Firefox's coming orientation interface … Read more

It's a question we all face: with chips getting more processing cores instead of more gigahertz, is your next computer going to actually run your software faster?

Microsoft is one of the companies that feels the pressure to most acutely when it comes to putting those cores to work. Though it doesn't pretend to have the problem licked, Microsoft does believe Windows 7 provides a better foundation for using multicore systems than earlier versions of the operating system.

One key part of solving the PC's multicore problems draws from the world of big iron, and Windows 7 … Read more

For Intel, the driving force behind its Moblin software efforts is its main role in life: a chipmaker.

At the Intel Developer Forum in San Francisco last month, the company showed off the latest version of its Linux-based Moblin operating system, designed for smartphones, Netbooks, and Nettops. In most if not all of those cases, the idea is that the device is built around Intel's Atom processor.

Moblin has been slowly catching on in the Netbook arena. Dell, for instance, recently began selling its $299 Mini 10v Notebook with an option for Ubuntu Moblin Remix, and PC makers such … Read more

Google released an Internet Explorer plug-in Tuesday designed to let Microsoft's browser use the features and performance of Google's own Chrome browser.

The software, called Google Chrome Frame, lets IE 6, 7, or 8 use Chrome to render Web pages and execute their JavaScript programs, Google said. To use it, people must install the open-source plug-in, currently in the developer preview stage, and Web developers must insert a line of code onto their Web sites that engages Chrome Frame when a person visits the site.

"For users, installing Google Chrome Frame will allow them to seamlessly enjoy … Read more

SAN FRANCISCO--Looking to take advantage of tightened corporate travel budgets, Hewlett-Packard on Tuesday showed the latest tech to come out of its labs, called Skyroom.

Unveiled together with Intel at the start of the Intel Developer Forum here, Skyroom is a real-time collaborative video conferencing and whiteboarding tool. HP CEO Mark Hurd hinted at the product when he spoke at Fortune's Brainstorm conference in July.

Skyroom allows colleagues in separate locations to make video calls and share videos, 3D applications, documents, and more in real time. Using an advanced video codec, rich applications and video are compressed and shared … Read more