npd

The video game industry had better thank its lucky stars that hard-core gamers do what they do.

According to a report issued Monday morning by industry analyst firm, The NPD Group, the most active group of players, which it termed "extreme gamers," devote more than a full-time job's work week to their avocation. But they don't get insurance benefits for their efforts.

Rather, NPD's "Games Segmentation 2008" report explained, extreme gamers put in an average of 45 hours a week playing games, and, even better--for the video game industry's coffers--bought a whopping 24 titles in the last three months.

True, these committed gamers make up just 3 percent of the 174 million that NPD said play on PCs or Macs or dedicated video game machines. Still, that means 5.22 million people out there are putting in serious amounts of time gaming away. And if you stop and think about the dollars they're spending, if they're buying 24 games every three months, it's kind of breathtaking.

The NPD report identified seven different segments of gamers, including our extreme friends. The others include 9 percent who are "avid PC gamers," 17 percent who are console gamers, 14 percent who are online PC gamers, 15 percent who are offline PC gamers, 22 percent who are "young heavy gamers" and 20 percent who are "secondary" gamers. … Read more

Apple is still the No. 1 music retailer in the United States, but Amazon.com's online store is coming on strong.

More U.S. music buyers are getting their music fix through iTunes than from any other source, according to data released on Tuesday by NPD Group. Earlier this year, Apple took over the top spot from Wal-Mart Stores, and it maintained that lead during the six months from January to June, NPD said.

Wal-Mart is still in second place, followed by Best Buy. Taking fourth place from Target was Amazon, whose own music store has been growing in … Read more

The numbers are in for Bluetooth headset sales in California, and the retail hype around the new hands-free-driving law seems to have paid off. The law boosted device sales to four times the national average, according to a report by retail market researcher The NPD Group.

NPD said California's four largest markets--San Francisco, Sacramento, Los Angeles, and San Diego--saw a major Bluetooth boost in the months before the law went into effect effect July 1.

In March, San Francisco sold two times more Bluetooth headsets than the national average. By May that number had risen to four times the … Read more

On Monday morning in Los Angeles, attendees at Microsoft's E3 press conference heard Xbox head Don Mattrick "declare" that that video game console would win the so-called next-generation console war.

But if the latest sales data put out by NPD mean anything, Microsoft's road to victory could be a little harder. That's because, according to Nintendo, the Wii in June surpassed the Xbox 360 to become the best-selling next-generation console in the United States.

According to Nintendo, NPD's numbers show that during June, the Wii hit 10.9 million units sold in the U.… Read more

Apple's doing well in the high-rent district of the computer industry, according to NPD.

On Friday eWeek published some data confirmed by NPD that reveals Apple now owns 66 percent of the U.S. retail market for personal computers that cost more than $1,000. Its percentage of the U.S. retail market in general is 14 percent, according to NPD.

Apple only sells one Mac below $1,000--the Mac mini--so it's not all that surprising that it would do well in that category, given the momentum behind Mac sales over the past year. By contrast, the … Read more

Update at 3:30 p.m. PDT: This post has been modified to reflect the public release by NPD of its April video game industry sales figures.

Nintendo's Wii was the best-selling next-generation video game console in April, research firm NPD Group said Thursday afternoon.

Nintendo had earlier put out its own release citing NPD's numbers.

According to NPD, the Wii outsold Microsoft's Xbox 360 and Sony's PlayStation 3 in April. The Wii sold 714,000 Wiis during the month, bringing its total sales in the United States since the Wii's launch in late 2006 … Read more

A recent NPD survey cited by the New York Times' Bits blog confirms what I've suspected for a long time: the record industry's campaign against file-sharing sites is not only ineffective, but misguided. According to the survey, 19 percent of the music in consumers' collections comes from file-sharing networks. That's up 5 percent from last year--in other words, lawsuits and education campaigns have so far been ineffective.

But 38 percent of music listeners' collections come from CDs that they borrowed, then ripped to their hard drive or burned to a CD-R. (I'm not sure why NPD … Read more

Update: This story has been changed to reflect the email from Sony touting its PlayStation 3 March performance.

With the release today of its March video game industry sales report, NPD has provided fodder for just about anyone who wants to read the numbers the way they want. Or trumpet them.

For example, in an e-mail from Nintendo, I learned that, according to NPD, "In March, Nintendo again defined industry momentum in both home and portable video game sales."

In other words, Nintendo's sales of 720,000 Wiis topped console sales. And Nintendo also dug around in … Read more

Apple has confirmed data leaked from an internal memo showing that it has become the largest music retailer in the U.S.

Earlier Thursday, Ars Technica reported that certain Apple employees had received an internal e-mail with the results of a study conducted by The NPD Group. NPD initially declined to comment on the data, citing the fact that it was leaked from Apple, but Apple distributed a press release Thursday afternoon confirming the data from NPD's MusicWatch survey.

Apple didn't include its market share in the release, but Ars reported that Apple had 19 percent of overall … Read more