AT&T to spend $150M to promote Lumia 900, report says
AT&T is putting some heavy cash behind its push to sell the Lumia 900.
The telecommunications giant plans to spend $150 million on its campaign to sell the Nokia smartphone -- more than its budget for the iPhone, according to Ad Age.
AT&T declined to comment on its Lumia budget, but the company previously told CNET that it would launch its biggest campaign ever for the Lumia 900. The carrier is willing to spend so much on an unproven phone because it wants to break away from growing duopoly of Android and iOS. In particular, the … Read more
