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Amazon backtracks, will offer $15 opt-out for ads on Kindle Fire tablets

It looks like you'll be able to opt out of the ads on the new Kindle Fire tablets after all.

I just received this e-mail from an Amazon spokesperson:

I wanted to let you know that with Kindle Fire HD there will be a special offers opt-out option for $15. We know from our Kindle reader line that customers love our special offers and very few people choose to opt out. We're happy to offer customers the choice.

In answer to my follow-up question, the spokesperson specified that the opt-out will be available on both the Fire HDRead more

No option to remove ads on Kindle Fires

Friday's tech news roundup is bracing for the mini-tablet price war:

UPDATE: Amazon has had a change of heart over the weekend and reversed its stance on lock-screen ads. Find the follow-up report on Monday's Update.

Amazon's new generation of Kindle Fire tablets will have Special Offers and Sponsored Screensavers on the home lock-screen, and you won't be able to pay extra to take it off. For the e-ink readers, Amazon has offered ways to pay a small fee, about $20, to take the ads off. But these ads are not coming off the new tablets. … Read more

Top 5 things to do with an old Kindle Fire

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Amazon's original Kindle Fire tablet has been officially put out to pasture. In its place are four new tablets, a 7-inch Kindle Fire HD, an 8.9-inch Kindle Fire HD, a version with laughably limited 4G, and an entry-level model that looks like the original, but isn't.

Whether you'll end up buying one of Amazon's new tablets, or one of its competitors', a lot of you are probably asking yourselves, "What do I do with my old Kindle Fire?"… Read more

Rejoice! Kindle FreeTime brings multi-user support to tablets

The biggest game changer from Amazon's Kindle Fire announcement yesterday wasn't the pricing, dual WiFi antennas or Dolby Digital Plus sound. Rather, it was that Amazon became the first major tablet maker to allow different people to have their own accounts on the same device.

Think how commonplace this is for traditional personal computers. Mac or Windows, both platforms allow multiple people to use the same machine, logging in with different accounts that are linked to their own settings, data, applications and perhaps even special restrictions. But for tablets, it's been the dark ages.

I've found … Read more

Amazon confirms: All new Kindle Fires stuck with ads

Editors' note (September 8, 2012, 6:21 p.m. PT): One day after this story was published, Amazon has reversed course. The company now says it will offer a $15 opt-out option to go ad-free.

Amazon introduced a bevy of new tablets and e-readers at its Santa Monica, Calif., press conference yesterday. And once the dust cleared, it became clear that there was a tiny asterisk that the company wasn't highlighting: all of the new Kindle Fire tablets include ad-supported "Special Offers." That means that the lock-screen will have have an ad, along with a link on … Read more

Why Apple and Google should be scared of Amazon

Mobile is the future, and nobody wants to be left behind, because losing would mean certain death.

The iPhone accounts for a whopping $150 billion of Apple's revenues over the last five years. Google spent $12.5 billion in order to acquire Motorola. Microsoft and Nokia have finally built a flagship Windows phone (though they seriously need to fire whoever named it).

Amazon is the company everyone should be watching in this space, though. The online retailer first struck gold with the Kindle e-reader in 2007. A few years later, Amazon decided that Apple and Google needed some competition … Read more

Amazon sets fire to the tablet market

Amazon is heating up competition in the tablet sector with three new models of the Kindle Fire that are clearly aimed at wooing those who might buy a tablet from Apple.

The Amazon assault begins with a new $199, 7-inch model with an HD screen that doubles the built-in storage of the previous entry-level Kindle Fire to 16GB. Amazon has also doubled down on that product line with a larger, 8.9-inch model that has a 1,920-by-1,200 resolution, features 16GB of built-in storage, costs $299 and ships November 20. Topping out the line is a new 32GB model … Read more

Amazon's Kindle Fire HD joins 'Retina' ranks

The Amazon Kindle Fire HD will bump up against the iPad Retina in the very exclusive ultra-high-resolution tablet club.

That club is made up of pretty much one product right now: Apple's third-generation iPad Retina. Its 9.7-inch display boasts a 2,048-by-1,536 pixel density, which yields 264 pixels per inch (PPI).

Amazon's just-announced 8.9-inch Kindle Fire HD almost matches that, with a 1,920x1,200 resolution, giving it a PPI of 254.

Apple describes a Retina display as a pixel density that "is so high your eye is unable to distinguish individual pixels." … Read more

Kindle Fire HD vs. Nexus 7: Which one is right for you?

When Amazon launched the original Kindle Fire in 2011, the $199 tablet was a surprise hit that reigned as one of the top budget tablet options. But that reign came to a dramatic end with the introduction of the Nexus 7, Google's flagship Android 4.1 tablet.

To keep things interesting, Amazon just upped the ante with a Kindle Fire HD, offering several key hardware improvements, overhauled software, and that same $199 price tag. And while it's not likely to send Google back to the drawing board, the Kindle Fire HD does offer an interesting alternative to the pure Android experience of the Nexus 7.

Which of these $199 tablets is right for you? It's a tough call, so let's weigh the pros and cons and check the specs.… Read more

Amazon's new Kindles: Everything you need to know (FAQ)

Q: What's the quick and dirty version of Amazon's announcement today?

A: Amazon has unveiled a pair of new e-ink readers and three new tablets -- but each one is available in several versions. Here's a breakdown, with pricing and availability.

Kindle e-reader: A new bare-bones e-ink reader. Slight upgrade from last year's version (improved display, still no touch screen), and a tad cheaper: $69 (ad-supported), $89 without ads. Available now. Kindle Paperwhite: Amazon's first self-illuminating e-ink reader, and now its only touch-screen model. It's $119 with Wi-Fi, $179 for 3G (both ad-supported; add $… Read more