The Fitbit electronic pedometer is for people taking baby steps into a fitness.
Since launching the company at a 2008 TechCrunch event, founder James Park says, he has discovered that while Nike and Garmin sell their fitness monitoring products to health and activity nuts, the Fitbit has ended up winning market share with the broad middle of the population, so to speak. "We don't have a very athletic user base," Park says.
The new $99 Fitbit Ultra, launching today, is much the same as the previous product, with one key hardware difference: it has a pressure altimeter, so it can determine when you're climbing stairs (or, in my town, hills).
This is a key metric to track for those trying to improve fitness by walking around, and Park hopes that the Fitbit Ultra will encourage people to climb the equivalent of 10 flights of stairs a day as they're racking up their standard 10,000 steps. The device also measures sleep quality.… Read more