Barnes & Noble on Monday announced that it's getting back into the e-book market. The company said in a statement that its new e-book store has more than 700,000 books for sale--far more than the 300,000 books available for download from Amazon.com's Kindle store.
Similar to Amazon's strategy, Barnes & Noble e-books can be downloaded directly onto an iPhone or iPod Touch. They will also be integrated into Plastic Logic's upcoming e-reader, which is expected to hit store shelves sometime next year.
It's an exciting announcement for the retailer. The company tried once before to break into the e-book market. But by not providing an easy delivery method to help users read the books, it failed in 2003.
Going forward, Barnes & Noble believes that it can compete on the same level as Amazon, which has enjoyed a head start in the space. But just how can it get ahead in the market? The Kindle is available to users now, Amazon has its own e-books available on the same platforms to which Barnes & Noble books will be made available, and both companies are known and trusted in the book market.
As far as I can tell, those 700 Barnes & Noble locations are the only factor potentially giving it an advantage. But can brick-and-mortar stores really cement success for Barnes & Noble's e-book endeavors?… Read more