Twitter said today that it has launched new tools that give advertisers better ways to match promoted tweets to search terms.
In a blog post this afternoon, Twitter said that advertisers can now choose to buy promoted tweets against exact keyword matches, phrase matches, or basic keyword matches. This should allow them to place their promoted tweets against a much wider selection of search terms, if they choose to do so.
At the same time, the microblogging service is now allowing advertisers to restrict their promoted tweets from showing up in searches for specific keywords. "For instance, if you … Read more