Approximately 10 years ago, Microsoft was easily one of the most hated companies in the world. With monopoly-oriented questions swirling around, and Bill Gates acting as the benchmark for just how bad big business can be, public perception of the company couldn't have been worse.
Of course, the most vexing issue surrounding that time was the fact that Microsoft was extremely successful at sitting atop the tech mountain, and much of its competition faded due to poor business practices and not necessarily as the result of product pricing.
If we fast-forward 10 years, the technology industry landscape looks much different. And while Microsoft is still hated by hard-core tech gurus, it has become an aging empire that may be on the verge of a huge collapse. To make matters worse, its figurehead--Bill Gates--is poised for his departure at the Consumer Electronics Show, and the future of his legacy is in doubt.
And with possible turmoil facing Redmond, a new company has emerged that could be in danger of taking the top spot as the world's most hated tech company. Only this time, the company was once an underdog that people hoped could turn things around. Well, it did. And with the help of its deitylike leader, some believe that Apple is on the verge of becoming this generation's so-called evil empire.
Of course, whether it really is an evil company doesn't matter. In this business, the court of public opinion will determine Apple's fate, and if it continues to do what it's doing, it may become one of the most hated tech companies in the world within the next 10 years.… Read more