We're posting live updates from Macworld 2009 at San Francisco's Moscone Center, where Apple's senior vice president of worldwide product marketing, Phil Schiller, is delivering the keynote speech.
8:55 a.m. PST: We're live inside the Moscone Center for Macworld 2009, having braved the elbows of the friendly media hordes and the rather aggressive ushers. The room is fairly full, but the line outside this morning seemed a little smaller than usual, unless IDG did a better job of herding the masses in early. The pre-keynote music is skewing more current than usual before a Jobs keynote, with Death Cab for Cutie and the like, which maybe gives us an idea of what Phil Schiller uses to warm up.
9:03 a.m.: We just got the cell phone warning message, which probably gives us a five-minute window or so. They turned up the volume for Coldplay's "Life in Technicolor," and I'm assuming we're getting close.
9:04 a.m.: The lights dim as the song ends, and Apple's Phil Schiller takes the stage to start Macworld 2009. He appears to be rocking an all-denim ensemble. It's a little hard to tell from here. "I'm so personally excited to be the one delivering Macworld 2009 to you. I'd like to thank everybody for showing up," which gets a chuckle.
9:06 a.m.: Phil's first topic is the general state of Apple, talking about some of the new Apple stores that the company has opened overseas, such as Beijing and Sydney. He's gushing about some of the new store designs. "I can't imagine any other company delivering something like that." Every week, 3.4 million customers visit an Apple store around the world. "That's 100 Macworlds each and every week," a clear pointer to Apple's decision to make this its last Macworld.
9:07 a.m.: Phil's going to start with the Mac, and he seems to be hinting that's all we're going to talk about today. Last year was the best year for the Mac in Apple's history, he said, growing faster than the industry based on what Phil calls Apple's best product line ever. Phil has three new things he's going to cover.… Read more