Expensive sports rights are a major cost for the United States television industry. Sports also brings huge ad revenue and a male audience that is much prized by advertisers because it's so elusive.
Now the NBA has signed new TV deals that run nearly a decade. This time the buyers get significant rights to Internet distribution of games, highlights and related content. Clearly, this is just another step toward the Internet becoming a full-fledged alternative to typical TV distribution. An ESPN executive said its Web site had a million unique visitors daily during the NBA playoffs earlier this year.… Read more