Apple feels no need to offer lower cost iPhone, says analyst
Apple seems to have no desire to sell cheaper smartphones, according to a report from Citigroup technology analyst Richard Gardner.
Meeting with Apple CEO Tim Cook and Chief Financial Officer Peter Oppenheimer yesterday, Citigroup analysts discussed a variety of topics with the two executives, notably the smartphone market.
Asked about the sustainability of Apple's average selling prices and margins for the iPhone, Oppenheimer suggested that the company will keep focusing on producing "great products," believing that customers are willing to pay more for them.
"We did not get the impression that Apple feels a burning need … Read more