A couple of weeks ago I got to attend a press screening of "Transformers: Revenge of the Fallen" a week before the general American release. There was only one trailer before the film, and that was for G.I. Joe: The Rise of Cobra, which launches August 6.
I have been to many press screenings, but I've never heard professional movie critics--my colleagues--heckle a trailer before. The movie looks amazingly bad in every way. That's why I'm not surprised Paramount is taking the viral route to try to gain public interest in what will no … Read more