Apple Corporate

Apple banks on retail stores

NEW YORK--Apple hopes to grow its market share with an increasingly aggressive retail strategy that includes opening bigger stores in more locations.

At a media preview of its fourth store here, which is located on the Upper West Side, Ron Johnson, Apple's senior vice president of retail, said Apple's retail strategy is all about getting consumers to switch from PCs to Macs.

"Our Apple stores are a magnet for switchers," he said. "About half the people who come into our retail locations are first-time Mac buyers."

Johnson said that Apple's Genius Bar, which … Read more

Apple: Best Mac, iPhone quarterly sales ever

Apple did not disappoint investors as it closed out its fiscal year. The company reported its earnings Monday afternoon, calling the fiscal fourth quarter of 2009 its "most profitable ever."

Apple recorded revenue of $9.87 billion and earnings of $1.67 billion, or $1.82 per share. That's up from the $7.9 billion in revenue and $1.26 per share of a year ago. And that easily fell within the range of what Wall Street was hoping for. Analysts had been expecting earnings per share somewhere between $1.24 and $1.72, and revenue between $… Read more

Will Apple keep up the momentum?

Although there are more signs lately that the worst of the recession is over, Apple is one of the few companies that has seen little of the effects of the recession to begin with.

We'll find out if the company's good health has remained during the quarterly checkup Monday afternoon. According to Wall Street, it's been another good three months for the Cupertino, Calif.-based company. Apple's stock price jumped 43 points during the quarter to close at $185.35. Because of a string of impressive earnings announcements dating back a year ago, the launch of … Read more

Apple OKs in-app purchases for free iPhone apps

Developers of iPhone and iPod Touch applications can now enable purchases from within their freely available App Store applications.

Until now, Apple has permitted in-app sales of content, subscriptions, and digital services only for apps costing at least 99 cents.

Apple on Thursday sent the following e-mail to developers:

Considering all the drama surrounding the App Store approval process, this latest move by Apple appears to be a positive one for iPhone SDK developers, as it gives them a bit more flexibility in how they design and potentially profit from the applications they build.

We'd like to hear from … Read more

Levinson quits Google's board

Updated 7:00am PST Tuesday with response from FTC chairman and comment about no other directors left on both boards.

Another executive with ties to both Apple and Google is leaving one company's board of directors.

Arthur Levinson, former chairman of Genentech, has resigned from Google's board of directors, effective immediately, Google said Monday. A member of Google's board since 2004, Levinson has also served on Apple's board since 2000.

In early August, Google CEO Eric Schmidt resigned from Apple's board of directors.

No specific reason was given for Levinson's exit, but there likely … Read more

Apple wins praise from Greenpeace

Greenpeace may have downplayed Apple's recent environmental efforts, but the organization on Thursday is holding the company up as an example for everyone.

"Apple has stormed out of the biggest lobby group in the United States," reads a post on the environmental organization's Web site. "At issue is the U.S. Chamber of Commerce's use of funds to oppose climate change legislation. Apple has done the right thing, and IBM and Microsoft should think different too."

Catherine Novelli, Apple's vice president of worldwide government affairs, informed the Chamber of Commerce in a … Read more

Report praises Apple's environmental efforts

Apple won praise for its latest efforts to rid its products of harmful chemicals in a new report released Tuesday from environmental organizations ChemSec and Clean Production Action.

While Greenpeace downplayed Apple's environmental advances in its latest report, ChemSec and Clean Production Action's report, "Greening Consumer Electronics: Moving Away from Bromine and Chlorine," highlights Apple's efforts as one of seven companies who have come up with solutions negating the use of harmful chemicals. Apple was the only computer maker to make the list.

"Apple established an innovative program that restricts the use of nearly … Read more

Apple buys map service to compete with Google?

We may now have a better idea of why Apple objects to Google Latitude.

It appears that Apple has purchased PlaceBase, a company that produced a maps API called Pushpin and offered a mapping service much like Google Maps. The evidence, dug up by ComputerWorld's Seth Weintraub, first appeared in the form of a tweet in July by Fred Lalonde, the founder of Openspaces.org, a company that used PlaceBase's software, stating that Apple had purchased PlaceBase:

Apple bought PlaceBase - all hush hush. Pushpin site taken offline. Hyperlocal iPhone?

The next clue apparently came from Jaron Waldman, … Read more

Apple updates site with environmental impact

Apple on Thursday updated its Web site with a new section on how its products are impacting the environment.

Apple has made public information in several categories including Life Cycle Impact, Product Usage Impact, and Product Environmental Reports. The company also created a section dedicated to its own environmental updates.

Taking a look at the power management section will give you an idea of how extensive the information is that Apple provided. According to Apple, Mac OS X even regulates the processor in between keystrokes, saving power.

"Designing green products includes considering the environmental impact of the materials used … Read more

Accounting rule change approved by FASB

After a preliminary agreement last week the Financial Accounting Standards Board made it official Wednesday, accepting proposed changes to how companies recognize revenue.

The change will be of particular interest to companies like Apple, which has stuck to a rather bewildering accounting practice of recognizing revenue from sales of the iPhone and Apple TV over a period of two years, or eight financial quarters. The practice was put in place on those two products to avoid charging a fee for every product upgrade--something Apple was told it would need to satisfy accounting regulations that require companies to establish a value … Read more