Attributor, whose software helps publishers like Associated Press and Reuters track down digital thieves of their content, said Wednesday that it raised $12 million in a third round of funding led by Jafco Ventures. Its earlier investor, Sigma Partners, also participated in the round.
The Redwood City, Calif.-based company, whose tagline is "publish with confidence," develops so-called fingerprinting algorithms that help publishers trace where their articles, images, and videos are disseminated online. It also will help notify third parties to either take down the content or pay appropriate licensing fees. With the money, Attributor plans to build … Read more