Suzie Reider, YouTube's chief marketing officer, told an audience at the Advertising Research Foundation's Rethink conference this week that YouTube will launch in a few weeks its first user study, according to trade publication Advertising Age.
"By Q3, we'll have a tremendous amount of metrics and data around every video," Reider told the audience. "There's lots you can glean from looking at who's … Read more
A few years ago, Sony made a pretty big splash with that advertisement for its Bravia HDTVs that showed a zillion colorful bouncy balls roaming the streets of San Francisco:
It kind of got old when people started spoofing it in Halo (and also when some second-rate nightclub DJs began spinning a lame techno remix of the Jose Gonzales song playing in the background), but now the "colorful balls fall from the sky" ad trend has really gone over the hill. One word: Pokemon. Check out this promotional ad for the new Pokemon Diamond and Pokemon Pearl games … Read more
This morning, MySpace quietly blocked Photobucket content from user profiles, a move that cuts out a reported 25 to 30 percent of Photobucket's 17 million monthly users from sharing content on the popular social network. Photo slide shows and video embeds are completely blocked, including those edited using the remix tool we covered in March.
The move came under the guise of Photobucket users posting ad content in their embeds, a move that's expressly forbidden in MySpace's user agreement. Previous MySpace blocks include Stickam, Revver and Imeem.
The big question is what major service MySpace will decide … Read more
Recently, the San Francisco Chronicle ran a story about how Yelp had empowered local restaurant-goers and helped them improve several local eating establishments with their constructive reviews. One thing that caught my eye was the mention of Yelp's sponsorship program, where local businesses can pay for premier placement in Yelp's search results and "sponsor" favorable user reviews so they appear at the top of the list.
The sponsorship program has been around since early 2006, and many businesses have participated in it as a way to enhance their identity on the service. The sponsorship package includes … Read more
Most well-funded Web 2.0 start-ups spend their extra capital on logo T-shirts, Frisbees, or beer mugs. But if you're the ever-classy Joost, the hush-hush online video start-up, you make a commercial to explain your product. I'm not sure whether this will actually be shown on televisions in one country or another, or if it'll stay on the Web. Ironically, it's being distributed via YouTube, which is certainly going to be one of its foremost rivals.
I think the commercial is a little dull. It could use some Diet Coke and Mentos.
Hey, I heard about a new advertising campaign that's giving away free Guinness, Jose Cuervo, Captain Morgan, and more...to your Second Life avatar. There are a lot of companies turning to the Linden Labs virtual world as a new means of marketing, and most of them seem a little bit gimmicky. The one that TheBar.com has just launched seems to have a bit more promise, though. Basically, they've worked with Second Life gurus Millions Of Us (who, by the way, also constructed CNET Networks' virtual office space) to develop a virtual "bar kit" for … Read more
Novell has made a series of ads parodying the iconic (can we call them "iconic" now?) "I'm a Mac" commercials. Like Apple's ads, they feature a dweeby PC and a "cool kid" Mac, although Novell's Mac looks less like a 2007-era hipster and more like a Freddie Prinze, Jr.-ish jock from a late '90s teen movie. (I mean, a Mac would at least be more inclined to resemble a slightly edgier character played by Ethan Embry.)
Then there's Novell's addition, Linux. In an obvious pander to male geeks, … Read more
So, you may have heard the mysterious tale already: a massive iPhone advertisement was plastered on one side of the 24-hour Apple Store on 5th Avenue in midtown Manhattan, only to disappear less than a day later. (I went around noon today to check. It is, indeed, gone.) Makes us wonder...why? Is there foul play afoot? Is something rotten in the core of Apple? Hmm...
Here are Cravers' preferred explanations for this mysterious occurrence.
It looked too much like a Mooninite. Apple pulled it down early because they didn't want the negative press that would inevitably stem from … Read moreFriendster makes Google its ad, search supplier. Google has unseated Yahoo for advertising supremacy at Friendster, one of the oldest social networks that still has 37 million registered users. … Read more
The phenomenon of branded social networks was thrown into the spotlight back in January when Disney CEO Bob Iger unveiled the company's revamped Web site complete with MySpace-like features (or kid-safe, Disneyfied versions thereof). And there's been plenty of talk recently about how small is the new big (to use Seth Godin's words) when it comes to social networks: that sites centered around a specific niche or subculture will be the next major trend, as opposed to enormous, all-encompassing, and arguably cluttered sites like MySpace. From what we've been seeing, this push toward niche social … Read more
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