Microsoft's product marketing tends to be fairly dull. Even inside the company, its methods for naming, marketing, and packaging have been the subject of scorn and derision.
So, that makes this commercial for its Sync in-car entertainment system all the more noteworthy.
The company illustrates the power of the system's voice controls, by showing what happens when you take those commands beyond the car.
It's a good approach to explaining a whole new type of technology--something that is often tough--just ask TiVo.
What do you think? Does it make you want to get the system, or does … Read more
Update Dec. 18 with exact date of hearing
Update 1:10 p.m. PT with Google comment
European lawmakers plan to hold a hearing next month to scrutinize the privacy implications of the proposed Google acquisition of online-ad firm DoubleClick, according to the Associated Press.
The proposed $3.1 billion deal has provoked complaints that it would give Google an unprecedented amount of information about consumers' online activities, with a view into not only what people search for, but exactly where on the Internet they go and what ads they click on.
The hearing will be held either Jan. 21, … Read more
Michael Pick of Particls has written the perhaps most comprehensive overview of attention profiling and APML (attention profiling mark-up language) to date. APML is a proposed standard that allows users to share their own personal attention profile and compress all forms of attention data into one portable file format that can be traded between attention seekers and givers:
"We have reached the point of information hyper-saturation. It can become quite a chore to find relevant content online, when there is so much other information competing for your attention. But by implementing attention profiling, it becomes possible to have the … Read more
Antitrust regulators with the Federal Trade Commission have received an extension to review the controversial $3.1 billion Google-DoubleClick megamerger, according to sources.
The FTC faced a Thursday deadline to either challenge the deal or allow it to go through. But the commission is now expected to stay quiet for at least several more days as it continues to study the impact of the proposed merger on competition and consumers. A decision Thursday is unlikely.
Google complied with the FTC's second request for information on the merger on November 14. Once a company complies with a "second request,&… Read more
Viacom's MTV Networks unit announced on Tuesday that it has created Digital Fusion, a new-media advertising division designed to bring together the marketing for its oft-disparate digital brands.
Digital Fusion, according to a release from MTV Networks, encompasses both innovation and consolidation. On one hand, it's an efficiency move to give the company an edge in the increasingly competitive online-ad market. But with that renewed efficiency, MTV hopes to go further, using it to "create entirely new digital-ad products, from creative uses of existing inventory to original interactive experiences, including video content, online games, microsites, and widgets.&… Read more
It's often difficult to find existing or new customers to adopt a new release. Openads, however, is having the opposite problem. With 10,000 publishers jumping onto the latest release of its ad network, the "problem" will be managing its growth:I am very pleased to announce that, as of yesterday, over 10,000 publishers are using the latest Openads stable release (2.4). In the space of just 3 months we have reached this exciting milestone with publishers upgrading from the older releases and new publishers turning to Openads to manage their online advertising.
A few weeks back, I posted about Sony using a 1965 John Dominis photograph to illustrate how "Timing Is Everything." Given that the picture in question could hardly have been taken with a Sony digital camera (which wouldn't exist for decades), I thought it a poor choice to illustrate the technical prowess of Sony's latest digital SLR.
After I wrote the original post, I noticed something else when I was studying the original photograph and the one in the ad; they weren't quite the same. I thought it a slightly amusing oddity but not much … Read more
This post was updated at 1 PM PT with comment from Overstock.com.
Plagued by allegations of everything from deceptiveness to invasion of privacy, Facebook CEO Mark Zuckerberg has publicly backed down on the social-networking site's controversial Beacon advertisements and announced new modifications.
In a post on the company blog on Wednesday morning, the 23-year-old executive apologized for the mess surrounding Beacon, which shares information about users' activity on third-party partner sites and posts it to their friends' "News Feeds."
"We've made a lot of mistakes building this feature, but we've made even more … Read more