Tim Leberecht, in a Matter/Anti-Matter blog post, asks whether Apple's "shock and awe" approach to product announcements is a dinosaur in a Web 2.0 world. I think there are a couple of other points worth making for perspective on this.
First, Apple has shifted dramatically from purely relying on big announcements at big events. It used to be, until just a few years ago, that Apple really only had two times each year that it made major hardware announcements: Macworld expos in San Francisco and New York. The developers conference was used for software announcements. … Read more