When you're creating an ad for TVs, the thing you dread most is when the client tells you it's all about the color.
It seems like an old, generic message, one that's so hard to dramatize.
So for Apple's new iPad--you know, the new one that just came after the iPad 2--the ad creators seem to have been told to focus on the screen, the screen and the screen.
Which, in many ways, doesn't seem that easy a message either.
You're trying to show a screen through the medium of another screen.
You'… Read more