AOL's Platform-A subsidiary is now bringing affiliate marketing to widget ads. If that sounds like a lot of media speak, that's because it is.
To power widget ads, AOL acquired start-up Goowy in February, and it has already worked the acquisition into Platform-A. As part of Tuesday's announcement, Goowy's technology has been officially incorporated into Buy.at, an affiliate network that AOL also acquired earlier this year.
"Once a publisher places a widget on their Web site, consumers can grab it and distribute the widget to other locations on the Web, including social-network pages, desktops, … Read more