Best Buy ready for battle with Amazon on pricing
Best Buy, hit hard by cheaper online prices, has decided to take the fight to Amazon.
During the holiday shopping season, Best Buy will match Amazon's prices in its stores to keep pace with its chief competitor, the Wall Street Journal is reporting today, citing a source. In addition, the retailer will offer free home delivery on products that are out-of-stock at its brick-and-mortar stores.
The move is a thinly veiled attempt on Best Buy's part to head off so-called "showrooming," which sees consumers come into the company's stores to check out products without buying. … Read more