Twitter chats and sponsored hashtags--how to do it right
By Kristina Loring
With the Twittersphere reaching critical mass, lots of companies are establishing accounts to speak directly with customers, monitor their brand, and respond to questions and rumors. Most of them are using the microblogging service to become more transparent and as a trustworthy resource for their followers, while also exposing a more personable aspect of their brand.
Here are some examples, researched by Brilliant Ink, a communications agency specializing in strategic messaging and content development:
- Ford used Twitter to host conversations and answer criticisms during the recent federal loan hearings in DC: http://twitter.com/scottmonty. Scott … Read more