rover

By Kristina Loring

With the Twittersphere reaching critical mass, lots of companies are establishing accounts to speak directly with customers, monitor their brand, and respond to questions and rumors. Most of them are using the microblogging service to become more transparent and as a trustworthy resource for their followers, while also exposing a more personable aspect of their brand.

Here are some examples, researched by Brilliant Ink, a communications agency specializing in strategic messaging and content development:

- Ford used Twitter to host conversations and answer criticisms during the recent federal loan hearings in DC: http://twitter.com/scottmonty. Scott … Read more

NASA said on Thursday that it has released a collection of 3D photographs of the International Space Station and its Mars rover.

The photos, which were created using Microsoft's Photosynth tool, show both internal and external views of the space station, as well as a model of the rover.

Because the images were prepared using Photosynth, users can zoom in or out of any of the images, allowing them to see "details of the space station's modules and solar arrays or...a more global view of the complex."

At the same time, the Mars rover images … Read more

Land Rover tosses the analog gauges out of the 2010 Range Rover and replaces them with, well, digital analog gauges.

In a vehicle as customizable as the Ranger Rover, with its adjustable ride height, differential, and traction modes, that customizable display may come as a godsend. It certainly looks cool!

At the 2009 New York auto show, Land Rover rolled out updates to its top-of-the-line vehicles, showing a new direction for the Range Rover and Range Rover Sport, and renaming the LR3 as the LR4. All vehicles share a new 5-liter V-8 engine, with a supercharged version available in the Range Rovers, and new cabin tech, which integrates the navigation and audio control. iPod integration is finally available, at long last, and Land Rover will make HD radio available.

The European Investment Bank, backed by European Union member states, approved 866 million euros ($1.2 billion) more in loan money to the auto industry on Tuesday.

The loans are specifically directed to "help design and build cleaner cars with lower carbon dioxide emissions," according to an EIB statement.

The package includes 400 million euros ($531 million) to Nissan's European division for the purpose of developing and building more fuel-efficient vehicles in Britain and Spain. Jaguar Land Rover was approved for a loan of 340 million pounds ($499 million) from the EIB to "to help cut … Read more

Jaguar Land Rover, a subsidiary of Tata Motors, has received a grant worth 27 million pounds--more than $37 million--to mass-produce a "green" crossover vehicle.

The car will be a street version--or a more practical variation--of the LRX concept vehicle that Jaguar Land Rover debuted at the Detroit Motor Show in January 2008.

The concept version was a hybrid 2-liter turbo diesel crossover vehicle, combining features of a car and an SUV. The concept got about 50 mpg on average, according to its specs.

Jaguar Land Rover's announcement comes as the U.K. government held a meeting Wednesday … Read more

How can hybrids become even more efficient? You can start by removing the driver from the equation.

The Sentience Research Vehicle is a hybrid test car that uses existing onboard systems, mobile communications, and advanced mapping technologies to determine the most fuel efficient way to get to a destination. The project is a joint effort by Ricardo Company and project partners Jaguar-Land Rover, Transport Research Laboratory, and several other European interest groups, and was revealed earlier this week.

Basically, the Sentience's system removes the guesswork from and automates when and the best way to accelerate, brake, and balance the car's electrical load. … Read more

While you might never become an astronaut and have the chance to ride a Mars Rover on the Red Planet, Google has now rolled out an Earth-bound alternative for the masses.

With Google Earth 5.0, which was unveiled Monday, users can now explore Mars in the same way they've been able to instantly view 3D images of much of our own home planet for several years in previous versions of the software.

The Mars project, which was implemented in conjunction with NASA, is intended both for casual investigation of our planetary next-door neighbor, as well as serious research. NASA and Google hope scientists and other researchers will use the new Google Earth Mars feature to share data about the fourth rock from the sun.

"The mode enables users to fly virtually through enormous canyons and scale huge mountains on Mars that are much larger than any found on Earth," NASA said in a statement. "Users also can explore the Red Planet through the eyes of the Mars rovers and other Mars missions, providing a unique perspective of the entire planet."

Additionally, the new Mars features allows Google Earth users to view much of the most recent satellite imagery from NASA's Mars Reconnaissance Orbiter, as well as other craft circling the planet. And users are able to add their own generally sharable 3D content to the larger map of Mars. … Read more

NASA will delay the launch of the next-generation Mars rover two years due to technical difficulties and cost overruns.

The mission, which was originally scheduled for late next year, is now slated for 2011, officials said Thursday, according to a report in the Los Angeles Times. The new target date was the earliest available because missions to Mars can be launched only every 26 months, when the Earth and Mars are properly aligned.

The SUV-size rover, known as the Mars Science Laboratory, is designed to explore the planet's surface for the possibility of habitability, both current and past. But … Read more