Here's an interesting iPad-equipped, augmented-reality twist on adbusting and culture jamming.
Responding to my recent post about a mural "restored" using a giant QR code, CNET reader victoria_ro pointed to an ongoing project by the New York-based Public Ad Campaign and its Left Coast compatriot The Heavy Projects.
The project, which surfaced in New York's Times Square earlier this year, is dubbed the Augmented Reality Advertising Takeover, or AR | AD, and it "uses augmented reality to transform, filter, and democratize the messaging in public space"--to quote the intro to a video that documents the effort (you'll find the film embedded below).
A clutch of artists create works that appear when viewers toting iPads or other smart mobile devices train their gadgets on given ads. A setup using Junaio's augmented-reality technology, which can recognize images, spies a particular ad and serves up the appropriate art piece.… Read more