"It's the Pinterest of..."
Just stop right there. It's not a unique pitch. Quite the contrary. We are hearing about, and seeing, more Pinterestification of the Internet every day. Why?
I asked a few entrepreneurs why they're adopting the grid look on the Web sites. The most informative: J.R. Johnson, the CEO of Trippy, the Pinterest of travel advice.
Originally, Johnson says, Trippy was a narrow, linear utility. It funneled users through the single experience of getting advice if they knew where they were going. The new, Pinteresty Trippy "moves us up the … Read more