Philips relents, gives MP3 players real names
Interested in buying a Philips SA1948? How about a Philips SA1929? No. What about a Philips Raga? If that last one sounds a little better, it's because some marketing genius at Philips finally figured out that people enjoy products with actual names. Let's pray this is a trend Sony will adopt, too.
The result of Philips' new name game is three new MP3 players: the GoGear Luxe; GoGear Spark; and GoGear Raga. The Spark and Raga are hitting the shelves as we speak, offered in 2GB and 4GB capacities for less than $60. The Luxe won't be … Read more