Each month, I get a fun little e-mail from Nielsen/NetRatings, the online division of the big-name metrics firm, with some tracking numbers for unique visitors at social media sites--namely, social networks, blogs, and video-sharing sites. They're pretty anecdotal as far as traffic metrics go, but it's still fun to see who's losing and who's gaining--you know, like sports. And each month, I eagerly open the e-mail (no, really) to see if there are any juicy surprises in store. This month's version, which includes numbers for August (percentage growth from August 2006 to August 2007, … Read more
Last week, The Wall Street Journal had a story about Arbitron's People Meter, a new portable device that helps the radio ratings measurement company determine the exact amount of time a user spends listening to particular radio stations. Radio stations insert an inaudible signal that only the device picks up, and testers are supposed to carry the devices at all times, so regardless of where they listen (work, home, car, grocery store), the People Meter knows. This is more accurate than the old way of asking radio listeners to record their habits in a paper diary--users tended not to … Read more
Clearly, social-networking metrics are the new black. It seems like just about everyone wants to know whether Facebook will pass MySpace--or whether there are any trendy, fast-moving start-ups that you ought to be monitoring so that you can start up a profile and amass a healthy friends list before it gets too trendy.
Last month, ComScore released numbers pertaining to social networking's worldwide growth. Now, Nielsen/NetRatings' PR team has released its latest set of figures that track how quickly the top social-networking sites are growing. The results are divided into three different categories of social media: social … Read more
Sony Computer Entertainment America has joined forces with ratings mogul Nielsen to develop a measurement system for the nascent in-game advertising industry, according to a joint release from the two companies on Monday.
Sony will now share its game network data from the PlayStation 3 console as well as the PlayStation Network (which encompasses its new virtual world, PlayStation Home). Nielsen will then combine this with its game usage data, which currently encompasses the activities of more than 12,000 U.S. households. Then, beginning this fall, Nielsen will begin tracking audience statistics and user activity through its GamePlay Metrics system, … Read more
Nielsen, an entity best known for its television ratings system, announced Wednesday that it will begin to track what you do with your cell phone.
In particular, the company will begin measuring how consumers use mobile Internet and mobile video beginning in July.
The service will be called Nielsen Wireless.
Included in the metrics will be comparisons of how subscribers of different wireless carriers watch TV or play video games, compared to the same use on their cell phone.
One tidbit the company has already released is that 55 percent of users of video-enabled mobile phones are from households with … Read more
Danish usability consultant Jakob Nielsen earned his unofficial title of "Web usability guru" as an early promoter of standardized Web design. You can thank him, in part, for blue links. He prompted a lasting, vocal debate by distinguishing between print and online approaches to eye appeal, readability and writing style. (For example, see "History of print standards.")
Unafraid of controversy, he continues to tout astonishing concepts such as "Why you only need to test with five users" and is known for his strong--some would say "extreme"--opinions on minimalism and uniformity.
They say many dogs look like their owners. Now, according to a Nielsen Media Research study, the brand of cell phone you use may say a lot about your personality. At least if you're Australian.
The Sydney Morning Herald has a story about the results of the study, which concluded that Nokia users are family-minded, Motorola users are fashion-conscious, Sony Ericsson users are ambitious young men, LG users are stay-at-home parents, and Samsung users are young women.
From the Sydney Morning Herald story:
Sydneysider Dane Maddams, 21, of Concord, agrees that you can tell a lot about a person … Read more