nielsen

Nielsen to track mobile media use

Nielsen, an entity best known for its television ratings system, announced Wednesday that it will begin to track what you do with your cell phone.

In particular, the company will begin measuring how consumers use mobile Internet and mobile video beginning in July.

The service will be called Nielsen Wireless.

Included in the metrics will be comparisons of how subscribers of different wireless carriers watch TV or play video games, compared to the same use on their cell phone.

One tidbit the company has already released is that 55 percent of users of video-enabled mobile phones are from households with … Read more

Nielsen: Web 2.0 slacking off on design principles

Danish usability consultant Jakob Nielsen earned his unofficial title of "Web usability guru" as an early promoter of standardized Web design. You can thank him, in part, for blue links. He prompted a lasting, vocal debate by distinguishing between print and online approaches to eye appeal, readability and writing style. (For example, see "History of print standards.")

Unafraid of controversy, he continues to tout astonishing concepts such as "Why you only need to test with five users" and is known for his strong--some would say "extreme"--opinions on minimalism and uniformity.

BBC News on Monday published an article detailing Nielsen's new call … Read more

Which phone-based stereotype are you?

They say many dogs look like their owners. Now, according to a Nielsen Media Research study, the brand of cell phone you use may say a lot about your personality. At least if you're Australian.

The Sydney Morning Herald has a story about the results of the study, which concluded that Nokia users are family-minded, Motorola users are fashion-conscious, Sony Ericsson users are ambitious young men, LG users are stay-at-home parents, and Samsung users are young women.

From the Sydney Morning Herald story:

Sydneysider Dane Maddams, 21, of Concord, agrees that you can tell a lot about a person … Read more