eBay acquires RedLaser bar code scanning app
eBay announced Wednesday that it has purchased a start-up called RedLaser, an iPhone application that scans product bar codes for price comparison and product search purposes, as well as "related technologies" from RedLaser parent company Occipital. As part of the acquisition, the RedLaser app--which has been downloaded by more than 2 million iPhone users--has transitioned from paid to free in Apple's App Store.
A price wasn't disclosed.
Though RedLaser's app will remain intact, the technology behind it will be integrated into numerous eBay products so that a prospective buyer can scan a bar code and … Read more