Twitter is trying to suss out which of its users are male and which are female. And so far, it's gotten its prediction science down to a 90 percent accuracy rate.
But, let me back up. Why in the world would the social network want to figure out the gender of its individual users?
Why for advertising, of course.
According to Twitter, the fairer sex might like to see a promoted tweet featuring cosmetics, while men would most likely ignore such advertising. All of this apparently matters when trying to generate ad revenue and monetize the site.
Unlike some … Read more