"Fire your worst customers."
-- Name withheld
A PR friend of mine (the flack-writer relationship isn't always adversarial) who also started her own agency and thus has startup chops, told me how liberating it was to "resign" clients and partners with whom neither she, nor anyone else in her company, enjoyed working.
"It's not beneficial to either party, if you can't work together harmoniously," she said.
A bad working relationship doesn't build value for either side. It doesn't lead to reference relationships you can use in the future. It … Read more