iOS users spent more money shopping online than did their Android counterparts during Cyber Monday, according to IBM.
In its Digital Analytics Benchmark report released early Tuesday, Big Blue found that purchases from iOS devices accounted for 14.5 percent of all online sales, compared with just 2.6 percent for Android devices. The average iOS user spent $120.29 per order, while the average Android user coughed up $106.70.
iOS also sliced off a 22.4 percent chunk of overall Web traffic on Monday, versus Android's 9.1 percent share.
Mobile device users accounted for 31.7 … Read more