Twelve years ago Apple was lagging.
Consumers with PCs were ripping music to their hard drives and creating mixes. They were even taking those mixes and burning them onto CDs for listening to in the car, or on the go. The same experience could not be had easily on a Mac.
Apple's solution was iTunes. A piece of software that promised to do all those things, but with more simplicity than rivals, and only on a Mac.
iTunes quickly became a case study in the benefits of tightly integrated hardware and software. You had to own a Mac to … Read more