Apps can do amazing things. They can make connections. They can make make recommendations. They can make music. But one thing they often can't do very well is make money.
Enticed by the relatively low cost of development and the high volumes of smartphones and tablets, developers, and particularly game developers, have offered many paid apps at low prices -- often 99 cents. Many know the apps-to-riches story of Rovio, which created the enormously popular Angry Birds franchise. But particularly as the prices of tablets and data plans continue to tumble, app makers are attracting less-affluent consumers for whom … Read more