I once asked Steve Jobs why Apple was so indifferent toward corporate customers. At the time, big companies were in the beginning stages of one of their periodic PC upgrade cycles, leaving Dell virtually alone to clean up.
So, didn't it make sense to more aggressively pursue that business? Jobs froze me with one of those looks.
That's not an interesting market, he said. Next question.
Of course, Jobs was entirely right. IT has since become a predictably cyclical business, while the real sizzle in tech turned out to be in the consumer space. Besides, Apple'… Read more