The online video sector appears stumped by the question of how to advertise to viewers without alienating them. Some say ads that run prior to the start of a video are the answer. Others, such as YouTube, are experimenting with ads that briefly appear at the bottom of a video while it plays.
Unilever, the maker of Axe men's personal-care products, isn't waiting around for popular video sites to figure it out. They are taking to the Web with attempts at cutting-edge humor and storytelling to create spots that are entertaining enough to attract their own viewers. The … Read more