Having just returned from New York City, I wonder whether I find it so intense because that's just how it is or because I tend to overbook my schedule, trying to squeeze in an ambitious number of meetings, rushing back and forth between midtown and downtown. In almost every cab ride I took on this trip, I noticed that many cabs now have a touch screen infotainment system that lets you pay with a credit card, watch TV, or access local city info (including a GPS tracker). I like the credit card option and the GPS but had mixed … Read more
Social networking is one of the biggest and fastest-evolving phenomena on the Web, and Microsoft's proposed takeover of Yahoo will undoubtedly send it in new directions. More than anything, a MSFT-YHOO acquisition will shake up the debate over just how you can make money off a Facebook or MySpace.com--because they're running out of time to figure that out.
Should the Microsoft-Yahoo acquisition go through, expect them to try to corner the social-network advertising market.
The common wisdom is that neither Microsoft nor Yahoo is a real force in social networking. Both companies own multiple social media properties, … Read more
Fellow Americans, on January 31, we celebrate the anniversary of what was undoubtedly one of the most hilarious faux-pas in homeland security: the 2007 Boston Bomb Scare.
For those who stepped in late, on January 31, 2007, the city devolved into mass hysteria (well, kind of) when police were alerted to a number of suspicious electronic devices scattered around the city.
Before long, the city realized that the light-up displays were actually promotions for the upcoming film version of the cartoon show Aqua Teen Hunger Force--light-emitting diode (LED) circuit boards shaped like the show's "Mooninite" characters. But … Read more
Microsoft is hoping to get advertisers to think beyond search.
In an e-mail sent to reporters and analysts on Thursday, Microsoft's Brian McAndrews said the company is working on a new technology that will better measure the indirect role that online ads play in leading to a sale, a field known as "conversion attribution." McAndrews, who was chief executive of Aquantive when Microsoft bought it for $6 billion last year, said Microsoft has a new product that will enable advertising that is better at "giving credit where credit is due."
McAndrews, who heads Microsoft's … Read more
Video advertising online is certainly becoming more common, but it's still difficult to get a good handle on exactly the kind of impact those types of ads are having.
Three companies came to Demo to push their individual strategy on how to improve the placement of video ads and the information gathered about them.
Liquidus: This 6-year-old Web marketing company has come up with a quick way for digital cable providers to produce and push video classified ads to the Web and TV screens via video on demand. Liquidus' video publishing platform aggregates video ads from a variety of … Read more
NEW YORK--Will it blend? This innovative ad campaign sure did.
A lot of Madison Avenue types have packed into midtown Manhattan's upscale Mandarin Oriental hotel for the annual OnMedia NYC conference, a sort of Silicon-Valley-meets-the-ad-industry event. The conference, which started Monday and ends Wednesday, is presented by new-media trade publication AlwaysOn. At the end of the day on Tuesday, AlwaysOn founder Tony Perkins announced 2007's "Best of Broadband (BOB) Awards," a hand-picked list of the top Web video ads that achieved viral success and actually worked.
Gimmicky? Of course. But after a day of panels and … Read more
Microsoft landed another ad-serving deal on Tuesday, announcing it will be the exclusive third-party provider of contextual and paid search ads for the Wall Street Journal online and several other Dow Jones-owned sites.
The move is the latest in a string of deals, following Microsoft's expanded ad-serving deal with Facebook in October. In December, Microsoft announced a deal with Viacom that it valued at $500 million, though it didn't provide specific details on how it came to that figure. Last month, Microsoft signed a deal with another financial information company, Edgar Online.
In addition to WSJ.com, the … Read more
A Colorado-based start-up is launching on Tuesday an online advertising service that gives marketers control over the information about how customers interact with the ads instead of sending it to third-party ad-serving companies.
TruEffect's DirectServe platform delivers advertisements from within a Web sub-domain of the advertiser. For instance, TruEffect could serve ads from "media.safeway.com."
The cookie data about who clicks on the ad and other information about viewer activity goes directly to the advertiser, who can use it for analytics and ad-targeting purposes, instead of going to a third-party ad server.
"Only the advertiser … Read more
NEW YORK--Just how much will Mountain View invade Madison Avenue?
Several hundred New Yorkers involved in advertising and marketing packed a room in Google's Chelsea offices here Monday night to find out. A panel of Google advertising employees, moderated by sponsor Mimeo Vice President Jeff Grill individually addressed the crowd at the January installment of the New York Advertising Club's bimonthly meetup to talk about what they do and how they do it: New York ad sales director Tim Castelli; East Coast team manager for audio sales, Joe Anastasi; head of television sales Long Ellis; print ads account … Read more