Magellan Maestro 5310 targets baby boomers
Magellan is bringing its A-game to CES 2008. In addition to several other announcements, including the unveiling of the Magellan Maestro Elite 5340+GPRS, the GPS manufacturer debuted the Magellan Maestro 5310. The portable navigation system was designed to better meet the needs of baby boomers and features a larger 5-inch touch screen to increase map, menu, and image readability by 35 percent. "With 90 million baby boomers in North America representing $2 trillion in annual spending power, developing GPS products geared to their specific needs is critical to expanding the category," said Christian Bubenheim, vice president of … Read more