Next weekend, just a couple of days after the dust of the primary campaigns will have settled, national media attention will return to Texas as Austin is turning into party central for the annual South by Southwest Festival (SXSW, March 7-16). SXSW Interactive, added in 1994 to the music festival, has evolved into one of the most influential tech conferences in the country and beyond. While somewhat geeky in its first years, SXSW Interactive is now considered a must-attend venue for big tech players (Google, Microsoft, Seagate, etc. all have a strong presence at the show), start-ups, creative agencies, software … Read more
In the next two weeks, observers of the Microsoft-Yahoo courtship will get a telling signal as to whether it's headed for a shotgun marriage or a friendly embrace.
Yahoo has the option of extending the March 14 deadline for shareholders to nominate an opposition slate of directors for its next annual shareholder meeting, though it is expected to maintain a hard deadline.
"It's unlikely but not out of the realm of possibility to extend the date to nominate directors," said Bruce Goldfarb, chief executive of proxy solicitation firm Okapi Partners. "I don't see the … Read more
Picnik, an online photo-editing site, has altered course.
In a change announced Wednesday in the Picnik blog, the Seattle company said those with free accounts now will be able to use editing tools previously reserved for those who've paid for premium subscriptions--but they'll also see ads.
Premium subscribers won't get the ads, though, and will get a handful of other perks, including fonts from FontShop, better connections to social networks, and early access to new features. Subscriptions cost $24.95 per year.
"Our goal is to make Picnik the best photo editing experience available, regardless of … Read more
While I've never seen an actual Gmail commercial on TV, Google continues its grassroots style advertising for the Web service. I'm still surprised when I meet people who don't have a Google account, so clearly these ads might be necessary.
This one, put together by the Russian branch of marketing company Saatchi & Saatchi shows two men putting together a massive reproduction of Gmail's in-box, chat, and mobile features made out of various materials including modeling clay, Lego bricks, paint, and fabrics. Other parts were put together with printed paper and some elbow grease. Keep on … Read more
This post was updated at 12:54 p.m. PST to add formal comment from Fox Interactive Media.
Don't expect News Corp. to jump ship on its advertising contract with Google for social network MySpace, representatives from the company said on Monday.
TechCrunch had reported earlier that News Corp. was potentially in negotiations with Microsoft, which serves ads on MySpace rival Facebook, as a replacement for the Google ads that have run on MySpace and other Fox Interactive Media sites since August 2006. Google co-founder Sergey Brin had said in the company's most recent earnings announcement that its advertising contract with Fox Interactive had proven less lucrative … Read more
Two online advertising networks, San Francisco-based Glam Media and the London-based Adconion, have raised some major venture dollars. The news was originally reported in The Wall Street Journal.
Glam Media, which operates a central core of sites geared toward women and serves ads on a network of over 400 partner sites, has raised a total of almost $85 million--$64.6 million from investors led by Hubert Burda Media, and $20 million in debt financing. The company's valuation, according to the Journal, will be around $500 million, and it hopes to pull in $100 million in revenue this year.… Read more
I wrote a story on Wednesday detailing the problems Web publishers have getting accurate independent measurements on their audience. This is a problem that has plagued the Internet since Web sites started getting traffic and advertisers began targeting their ads to that traffic.
The focus of the article was on ComScore and Nielsen Online, the two largest measurers of online audience. I also mentioned a couple of other companies that are using multiple methodologies to compete with those companies.
I didn't mention Hitwise, a company that also measures traffic but doesn't really fit into the same category with … Read more
An array of classic TV shows from CBS are now available online, the network's CBS Interactive division announced Thursday.
Full-length episodes of Star Trek, Melrose Place, Hawaii Five-O, MacGyver, and The Twilight Zone have been added to the lineup of the company's CBS Audience Network, as well as its central streaming-video site. All of it is free and ad-supported; only select seasons of each show are currently available, but CBS has hinted that more episodes, as well as additional TV shows, will go up in the near future.
The CBS Audience Network consists of more than 300 partners, … Read more
OpenX, one the industry's largest ad networks and the dominant open-source ad server company, just got a little bigger. OpenX announced that Jonathan Miller, former CEO of AOL, has joined the company as its chairman. Writes Scott Switzer of the announcement:Jon has much experience working with major advertisers, as well as large and small publishers. He understands how difficult it is to provide software, service, and media to medium to small publishers, which is the core user base of OpenX. He can help us grow from a small company to a larger one. He understands our need to … Read more
Openads just changed its name to OpenX. OpenadsX is one of my top open-source software picks, given its potential to roil the ad server business. With its competitors (like DoubleClick/Google) taking 40 percent to 50 percent of a Web site's advertising revenue, the company's model of charging peanuts to advertisers to source publishers is a big boon to content publishers, 30,000 of which have signed up to use OpenX.
But after talking with publishers, Openads decided that it could provide more value than advertising revenue:… Read more