In a bit of a shocker, the U.K.'s five biggest mobile operators have formed a working group to collaborate on a common mobile advertising system. This endeavor could, of course, go absolutely nowhere, but the fact that it's even being considered is an exceptional move for an industry not known for collaboration.
Of course, the operators aren't holding hands for the sake of friendship. It's all about the money. From the Guardian:
Now the international operations of Vodafone, O2, T-Mobile, Orange and 3 have formed a working group to define a common mobile advertising audience … Read more