Mossberg: Dell looking to become chic
REDWOOD CITY, Calif.--Dell. Fashion. Those two words typically aren't used in the same sentence, but the times are changing, says Walt Mossberg.
Mossberg, the Wall Street Journal columnist and dean of gadget reporters worldwide, said during a lunchtime speech at the Dow Jones Consumer Innovations Conference taking place this week that the Round Rock, Texas-based PC maker is concentrating more on industrial design and technological features that can differentiate their products.
It's a bit of a reversal. Dell came to prominence through direct sales and streamlining supply chains, not coming out with innovative products. But Michael Dell … Read more