But it seems lately that many online advertisers are dropping any attempt to appeal to our higher cerebral functions and are aiming straight for the reptilian brain. News sites like CNN, MSNBC.com, and The New York Times are peppered with banner ads that feature attention-getting but meaningless animated characters that dance on the edges of the screen. What fascinates me as a former neuroscientist is that these images are crafted to be irresistible. … Read more
Shipments of digital cameras jumped 22 percent in the second quarter compared with the year earlier, and growth for coming months likely will outpace earlier expectations, analyst firm IDC said Thursday.
"IDC expects to raise its forecast for the CY2007 year due to this continued, stronger-than-expected growth," analyst Christopher Chute said in a statement.
Consumers are replacing earlier cameras with new models that stabilize images to counteract camera shake, but more importantly, they're also responding to lower prices, he said.
Canon remained the No. 1 seller, with 26 percent of shipments in the second quarter. Sony was … Read more
Back in 1990, my wife and I went to Europe to explore the land of our forefathers (and foremothers) by car. The first thing I noticed when we got in our Audi rental was that it didn't have air conditioning. It was August; what were these people, barbarians?
Then I turned on the radio. The display had all this text information that identified songs and other stuff. Now that was cool. I was sure that, before long, American broadcasters would adopt similar technology.
Seventeen years later, I'm still waiting.
Last year I was asked to do a minuscule amount of consulting for iBiquity, the developer and exclusive licensor of digital radio technology in the U.S. I was dying to find out what had delayed my ability to identify a Jane's Addiction song on the radio, not to mention hear it in CD quality. Here's what I learned, but first, some background.
In 1991 CBS, Gannett (publisher of USA Today), and Westinghouse (which is now owned by Toshiba, in case you didn't know) formed USA Digital Radio Partners. I'm guessing it was some sort of joint venture. In 1998, a Westinghouse executive and former McKinsey consultant named Bob Struble led the company's spinoff with backing from a horde of broadcasting companies. Two years later, the company merged with Lucent Digital Radio and iBiquity Digital was born.
iBiquity calls its product "HD Radio." No, HD doesn't stand for high definition. It originally meant hybrid digital, but the company now claims that HD doesn't stand for anything. That's probably because it's easier to get a trade mark if the term is a name as opposed to a generic term. Intel did the same thing with MMX technology, which originally stood for multimedia extensions, although you couldn't get anyone at Intel to admit that now.… Read more
Hopefully, a shift in Intel's marketing strategy will put the Core 2 Duo dancers on hiatus later this year, Intel CEO Paul Otellini said Tuesday.
After Intel realized its fortunes had begun to turn last year, the company immediately began a marketing blitz called "Multiply," based almost exclusively around the Core 2 Duo brand. It was an interesting--if not somewhat perplexing--departure from the platform branding strategy that previously governed Intel's marketing, but any baseball manager will tell you that you've got to go with the hot hand while it's hot. The Core 2 Duo's performance … Read more
I'm an evangelist when it comes to blogging as a way to build brand, thought leadership status, and links. Heck, I've written a lot about making blogging pay off in terms of SEO (here, here and here, for example). However, my enthusiasm does not carry over to spamming the blogosphere. Not through comments. Not through trackbacks. Not through spam blogs (a.k.a. splogs). Not through payola.
There are firms out there that hang out their shingle as "blog marketing firms," that take your money and promise many links from other blogs to your site or … Read more
Facebook has hired Chamath Palihapitiya, a former AOL marketing executive to the post of Vice President of Product Marketing and Operations, the Wall Street Journal reported Monday. The 30-year-old Palihapitiya, who has been an investor at the Mayfield Fund venture capital firm since December 2005, will gradually make the transition out of his current job over the next two weeks before moving to his new role at Facebook.
Facebook, which still lags behind social networking leader MySpace in user numbers, has become a hotter Web property than ever since opening its service up to developers with its Facebook Platform initiative. … Read more
Imagine you're a huge automobile manufacturing company. (Imagine harder! You're a complex of buildings, factories, offices and... Oh, never mind. Bad metaphor.)
OK, specifically: Imagine you're a marketing exec at GM. Now imagine the ginormous year-end bonus you're going to get as a result of your collaboration with Paramount Pictures and toy-maker Hasbro on this summer's Transformers movie. Are you imagining swimming in cash? Good job.
All of the Autobots--the "good guy" Transformers battling to keep humans safe from the "bad guy" Decepticons--are robots that turn into vehicles manufactured by General … Read more
More computers than expected will ship this year, thanks to the need for PCs in emerging markets, particularly China, according to research firm Gartner.
Although Microsoft's new Vista operating system hasn't provided as big a boost as previously thought, worldwide PC shipments should pass 257 million units by the end of this year, according to the figures compiled by Garter analyst George Shiffler. That's an 11.1-percent increase over the 2006 shipment total of 231.5 million units.
It's also a slight bump up from the 10.5 percent unit growth Gartner had projected back in … Read more
Admit it, efforts at Web-based philanthropy and activism can be pretty annoying. Maybe you've signed more than your fair share of chain-letter e-mail action alerts and filled out form letters to politicians for some righteous cause or other, without ever seeing any results.
However, it is possible to make real dollar donations to a favorite charity without dropping a dime, just by surfing the Web. A handful of online services will route some of their profits from Internet advertising to the tree-saving, cancer-curing, kitten-rescuing, or other group of your choice.
This approach is more convenient than remembering to visit, … Read more
It's taken 27 years to reach 1 billion PCs in use, and market researchers say it will take only five to reach the next billion.
Forrester Research is set to release a report Monday titled, "Worldwide PC Adoption Forecast to 2015," saying that many of those next billion will be used by first-time PC users in emerging nations like Brazil, Russia, India and China. At least 775 million new PCs will be in use in those countries by 2015, according to Forrester.
Not only is access to computers beneficial to those users, it also will represent a … Read more