Microsoft landed another ad-serving deal on Tuesday, announcing it will be the exclusive third-party provider of contextual and paid search ads for the Wall Street Journal online and several other Dow Jones-owned sites.
The move is the latest in a string of deals, following Microsoft's expanded ad-serving deal with Facebook in October. In December, Microsoft announced a deal with Viacom that it valued at $500 million, though it didn't provide specific details on how it came to that figure. Last month, Microsoft signed a deal with another financial information company, Edgar Online.
In addition to WSJ.com, the … Read more