Mobile app or mobile Web site?
That's the decision that Dremel and countless companies face today when trying to reach the burgeoning number of customers with smartphones. Many choose to build an app, but Dremel, maker of multipurpose high-speed rotary tools popular among hobbyists and electrical engineers, decided on a mobile Web instead.
The company was planning a mobile sales and marketing push, but building an iOS or Android app would have "limit[ed] the reach of this initiative to one or two mobile platforms," said Henry Schwenk of Triton-Tek, a mobile development company Dremel hired.
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