In case you haven't noticed, Amazon's changed gears a little bit when it comes to its Kindle platform. If you look at Amazon's homepage, you'll notice a different message. Now that the iPad is here, no longer is Amazon just advertising the Kindle e-reader front and center, it's all about the Kindle app, which is available for a variety of devices.
As I've argued all along, Amazon is ultimately more interested in selling software (e-books) than hardware (the Kindle), so the whole multi-prong app effort is key to its strategy of dominating the e-book market. A lot of people talk about how closed the Amazon system is (it uses its own format for its content while the rest of the industry, including Apple, has standardized on the ePub format), but in terms of accessing your library from multiple devices, Amazon is actually the most open and flexible. (Note to Nook owners: You can move an e-book from your Nook to your iPhone, but the Kindle app's page-syncing feature, which takes you to the last page you read on either device, isn't available yet).
So while we can sit here talking about walled gardens all you want, what people really want is the freedom to move their content around.… Read more