MTV might've strayed away from music these days--My Super Sweet Sixteen, anyone?--but the entertainment mainstay's latest project aims to both bring it back to its roots and propel it into the social Web. Ambitious, yes.
It's called "Soundtrack," and it's an "interactive music guide for TV." If you're watching a heated moment of cattiness between Lauren and Audrina on The Hills and are dying to know what song's playing in the background, you can log on and find out exactly what it was. Then you can purchase the MP3, … Read more