Viacom's MTV ready to take risks on Web
In some tech circles, Viacom is the symbol of botched digital strategies and old-media thinking.
There's little doubt that operating under Viacom's umbrella has hurt MTV's hipster cred with some tech-savvy music fans. MTV managers, however, are trying to dispel the notion that the company is technology backward, fearful of sharing its content online, and has missed out on the Internet age.
On Tuesday, Van Toffler, president of MTV Networks Music and Logo Group, and some of his top managers met with CNET News.com at San Francisco's Hotel Vitale to outline the company's digital … Read more