Electronic Arts CEO John Riccitiello thinks he knows what Nintendo needs to do to revive Wii console sales.
"I would say [Nintendo] did exceptionally well in 2007 and 2008, started tapering in 2009 and 2010, and...I think if they were to price [the Wii] down to $99, they would explode," Riccitiello told IndustryGamers in an interview posted yesterday.
Riccitiello told the gaming publication that Nintendo should also "promote third-party content better, as opposed to first-party content," in addition to reducing the console's price to give the Wii "new life."
As a top third-party publisher on the Nintendo Wii, Riccitiello is especially concerned about the popularity of games on the Mario creator's console. He told IndustryGamers that he's frustrated by Nintendo's penchant of doing "less to promote third-party content" than its own games.
"I can come up with a dozen titles in the last decade, but it's really tough to come up with a dozen great titles that have been platform-defining for them that weren't their own," Riccitiello told IndustryGamers. "I don't care whether it's 'Mario' or 'Twilight Princess' or 'GoldenEye,' it was their own content. I'm going back to [Nintendo 64], and I can go back to SNES if you want, but they've never really been a heavy third-party supporting system.
"It's not lack of trying," Riccitiello went on to say. "They start the morning thinking what's best for their own intellectual property."… Read more