Wrapp, the Facebook app that lets people give freebie gift cards to their friends, is hoping to gain traction with back-to-school shoppers.
The company, which is shaking up e-commerce on Facebook, continues to grow, bringing some more big name-brands to attract new gifters, the company announced today. These brands include Dockers, Levis, Office Depot, Rovio's Angry Birds online shop, Zappos, and Roots.
Wrapp's business model combines targeted marketing with social metrics. As CNET wrote earlier this year:
"Wrapp will look at the person you're thinking of, figure out where they are and how valuable they are … Read more